Mobile Unlocked

Mobile Unlocked is an online service which is designed to make unlocking their customers’ phones as easy as possible. Using a phone’s IMEI number, the service unlocks them from their current Network’s SIM Card. With over 2.4 Million phones unlocked, it supports 226 networks and 80 phone models.
To create a new look for the service through a logo redesign and building upon the landing page of the website. The goal for this redesign was to give Mobile Unlocked a new voice that builds trust and showcases existing customer satisfaction.

Logo Design, Website Design, Digital Asset Design

Before and After

I redesigned the logo, preserving its meaning and relevance, while making it versatile as a standalone logomark that was suitable for various applications. Through retaining the phone shape by modifying the letter "M," I added a separated section to showcase the primary function of the service, it being unlocked.

With the website redesign, my goal was to improve the existing layout while keeping the content unchanged. To do this, I introduced organic shapes to frame assets, adding a friendlier, more approachable feel to the service that reassures new and returning users.
To guide the viewer’s eye, I used a darker blue stroke around focal points, highlighting icons and USPs. Complementary colours like green, orange, and pink were added to the photography, particularly in clothing, to create balance with the primary blue background.