The Fellas Studios
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The Fellas Studios is an all-encompassing production house for some of the biggest online talents and podcasts, producing chart topping content such as, The Fellas Podcast, Growing Paynes, Saving Grace, and Pitchside.
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To produce key art and promotional posters in a range of aspect ratios for The Fellas Podcast: Season 4 and The Fellas Podcast: Loaded Edition, which built upon the distinct identities for each show.
Key Art, Poster Design
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With Season 4 of The Fellas Podcast the hosts were going back to their childhood roots, taking on a 90’s retro aesthetic with the logo and set design. With this project I created concepts which led through to producing the final result.
Building on the nostalgic theme, I developed the composition as if someone was finding a box in the attic, full of old items from their childhood that they are looking back on. Using my own items as reference, I created an overhead view as if the viewer were looking into the box themselves, in addition to including some items such as favourite videogames and old childhood photos of the hosts. This helped add more personal connection between the client and the viewer.
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The Fellas Podcast: Loaded Edition offers exclusive, uncensored episodes available only on the Fellas Loaded app. To match this edgier content, I collaborated with the team to design a gritty, darker identity.
To do this, I created an environment set in an alleyway, featuring spray paint, dumpsters, and litter to create a rough, raw atmosphere that contrasts with the vibrant style of previous shows. The logo was made the focal point by using a streetlight as the light source, adding texture, and applying layer styles to give it the appearance of being spray-painted onto the wall, capturing the attention of the audience with a bold new look that hasn’t been seen before with The Fellas Podcast.