The Client
Urban Brew is a cozy and modern cafe opening in the heart of the city. The cafe aims to provide a welcoming and vibrant space for urban dwellers to enjoy high-quality coffee, fresh pastries, and a relaxed atmosphere. With everything the brand hopes to achieve, the foundation of what they do is for the joy of urban living, creativity and community.
Urban Brew is a cozy and modern cafe opening in the heart of the city. The cafe aims to provide a welcoming and vibrant space for urban dwellers to enjoy high-quality coffee, fresh pastries, and a relaxed atmosphere. With everything the brand hopes to achieve, the foundation of what they do is for the joy of urban living, creativity and community.
The Brief
I was tasked with creating the client a brand identity that captures the urban lifestyle while reflecting it's warm and vibrant atmosphere. Ensuring the brand appeals to a wide range of clientele, primarily tourists and locals, I produced a range of deliverables for the cafe that highlight the key selling points of Urban Brew
Deliverables
. Brand Identity
. Logo Design
. Colour Palette
. Typography
. Packaging Design
. Social Media Design
. Menu Design
I was tasked with creating the client a brand identity that captures the urban lifestyle while reflecting it's warm and vibrant atmosphere. Ensuring the brand appeals to a wide range of clientele, primarily tourists and locals, I produced a range of deliverables for the cafe that highlight the key selling points of Urban Brew
Deliverables
. Brand Identity
. Logo Design
. Colour Palette
. Typography
. Packaging Design
. Social Media Design
. Menu Design
