Animilia

Speculative Work - Visual Identity, Logo Design, OOH , Social Media, Brochure Design

  • Animilia is a non-profit organisation that aims to decrease the number of dogs being abandoned and given up to animal shelters due to the rising costs of living. To do this, Animilia provides information and gives advice on how to care for pets on a cheaper budget. 

  • To create a visual identity that encourages compassion and care towards animals with the goal to decrease the number of dogs being abandoned every year by 25%. Through the identity, Animilia aims to promote and advise on how to care for the audience’s companions through a range of printed and digital assets.

  • Focusing on compassion as Animilia’s core value, I crafted a visual identity that celebrates the joy of dog ownership. Through the logo, colour palette, typography, and shapes, I established a welcoming and friendly tone, reflecting the organization's commitment to improving the lives of both dogs and their owners.

  • Building on Animilia's purpose and values, I designed a playful, welcoming logo from concept to completion. Starting in Procreate and refining in Adobe Illustrator, I hand-lettered type to evoke a natural, joyful feel.

    The logomark features the letter "I" as a bone and heart, representing the two core elements of Animilia—dogs and compassion. This design works both as a standalone symbol and as part of the full logotype, encouraging owners to explore compassionate pet care on a budget.

  • I designed a colour palette centred on pink to create a sense of joy and compassion, symbolising warmth and hope for financially struggling dog owners. Supporting colours like brown and off-white provide strong contrast, highlighting key areas of the design.

    Pairing the sans-serif typeface, Source Sans Variable, with the colour scheme and logo allowed me to build on the brand's joyful and warm tone while maintaining dependability, making sure that the target audience can trust the client.

  • I used type, colour, and shape to create contrast and draw attention to key content across printed and digital materials. Highlighting important words with alternating colours enhanced their impact and aided information retention. Additionally, I created organic shapes to frame photography and add balance to give a rounded, approachable feel to each composition, making it more inviting for the target audience to interact with.