The Client
Giffgaff is a mobile service provider that aims to be a positive agent for change in the telco industry. Through identifying poor practices, giffgaff provides customers a better deal.
Giffgaff is a mobile service provider that aims to be a positive agent for change in the telco industry. Through identifying poor practices, giffgaff provides customers a better deal.
The Brief
Let people know that giffgaff is the go-to-site for refurbished phones and own the existing market share. Primarily focusing on university students and young professionals who are looking to buy refurbished, when people think refurbished, they should think giffgaff.
The Solution
I created an advertising campaign that puts consumers, looking to buy refurbished, worries to rest, letting them know that shopping with giffgaff is reliable, easy, and trustworthy. Through using mascot styled characters, which showcase giffgaff's services and USP's that are available to customers, the goal was to create a deeper personal connection between giffgaff and it's consumers to drive engagement both online and outdoors.
The Solution
I created an advertising campaign that puts consumers, looking to buy refurbished, worries to rest, letting them know that shopping with giffgaff is reliable, easy, and trustworthy. Through using mascot styled characters, which showcase giffgaff's services and USP's that are available to customers, the goal was to create a deeper personal connection between giffgaff and it's consumers to drive engagement both online and outdoors.
